Features
Plan, write and publish for every occasion, without a marketing department
Occasely starts before the content exists: it knows the occasions, writes for each platform's shape, publishes on schedule, and (in early access) answers Instagram comments — so the feed stays alive while you run the shop.
Create
Posts in your voice. Pictures to match.
Type one line and get a post for every channel, each written to that platform's rules. Set the goal (sell, announce, engage or educate), then rephrase, shorten, lengthen, warm up, formalize, add emoji, fix or translate any draft in a tap.
Start from a product link
Paste the link to a product in your Shopify store or on your own site, and Occasely writes the post brief from it, with the product photo already attached. No retyping what your listing already says.
Your language, not a translation
18 languages, including the ones people actually mix when they sell. Copy that sounds like your best salesperson, not a textbook.
“Este Black Friday, todo a mitad de precio — solo hasta el domingo.”
“Is Diwali, ghar le aaiye khushiyaan — flat 20% off, sirf 3 din.”
AI images with text you can trust
The AI paints the scene. Your headline, offer and logo are then set on top in code, so the spelling is exact and the colors are yours. Five layouts (Offer, Product spotlight, Festival greeting, Testimonial and Announcement) in square, portrait, story or wide.
Product Studio
Turn a plain photo of a dress, top, jacket or necklace into an on-model or styled shot. Pick the garment, model, pose and background from chips, with no prompt to write. “Preserve detail” keeps embroidery and fine detail sharp, and every render with a generated person is labeled “AI model”.
Unlimited writing. Honest meters.
Growth and Pro write as many posts as you like; Free includes 10 AI generations a month. AI images come from a monthly allowance (up to 5, 100 or 250 by plan) because every render costs real money. Instagram automation has monthly message limits too. Hit a limit and it stops; you're never billed extra.
Screens are illustrative.
One brief. Every channel, written natively.
Not the same caption pasted 12 times. Each platform gets its own rules: hashtag counts, lengths, tone, links. X stays under 280 characters and Threads under 500. Plan on a month, week, day or list view, drag to reschedule on the week view, and every approved post goes out at its slot.
Google Business
Coming soonTelegram
X
Coming soonThreads
Coming soonBluesky
Discord
TikTok
Retries on its own
A failed send is retried up to 3 times. If a publish might already have gone through, it isn't retried, so nothing posts twice.
Warned before it breaks
A heads-up 7 days before a channel connection expires, then every 3 days until it's reconnected.
Failures in plain words
If a post can't go out, the calendar says why and what to do, like “Instagram posts need an image — attach one and reschedule.”
12 channels built in. Your plan sets how many you connect (2, 6 or 12). Channels marked Coming soon open as each platform approves our access or we switch them on, and your Connections page always shows what you can connect today. YouTube and WhatsApp aren't here: Occasely publishes text and image posts, not video, and WhatsApp is messaging rather than posting.
Engage · Instagram
Early accessYour posts get the comments. Now they get answers.
Someone comments PRICE under your post at 11pm. They get your link in their DMs right away, and everyone else sees “Sent you a DM 💌” under their comment. Ask for an email or phone number and it's saved as a lead; tracked links count their clicks.
Early access. Instagram automation is open to a first group of workspaces, and opens to every plan after that.
Illustrative example
Pick the post, or all of them
Attach an automation to one post, to up to 50 posts you choose, or to everything on your feed.
Start from a template
Send price, Send catalog, Capture email and Send booking link, with the keywords already filled in. Comments, DMs and story replies can all trigger an automation.
One private reply per comment
Instagram allows one private reply per comment, so your text, your link and your first question go out together in one message, with their first name. The next message waits until they answer. Add a public “Sent you a DM 💌” if you like. A cooldown per person, a day by default, stops anyone getting the same message over and over.
Leads saved, clicks counted
Emails and numbers are saved on the lead with the automation that captured them, ready to export as CSV. Tracked-link clicks are counted per automation and on each lead's timeline. Step into any conversation yourself, or pause the automation for one person.
An AI that knows what it doesn't know
Growth and ProAdd your prices, hours, delivery areas and locations once. The AI answers questions from that alone, in the language the customer wrote in. A reply with a price or link that isn't in your knowledge base is stopped before it's sent, and complaints, refunds, returns and anything rude come straight to you, with an email.
- Instagram Business or Creator account
- Official Meta API, no password
- Meta's rules built in: one private reply per comment within 7 days, a 24-hour DM window, never messaging first
In every plan. Free: 2 keyword automations and 200 messages a month. Growth ($19/mo) adds AI replies, lead capture and tracked links; Pro runs up to 3 Instagram accounts.
See Instagram automationReply and track
Every post accounted for.
Google reviews, answered in your voice
Coming soonOccasely checks your Google Business Profile once a day, or whenever you tap “Check for new reviews”, and lists unanswered reviews first. The AI drafts a short reply: two or three sentences, never arguing, never promising a refund, discount or callback you haven't offered. Nothing is posted until you press publish.
Coming soon: review replies open once Google approves our Business Profile API access.
See what went out, and what came back
Insights shows every post published, queued or failed, per channel and per day, compared with the period before, with a CSV export when you want the numbers elsewhere. With Engage on, you also see comments turn into private replies, conversations, leads and clicks.
We report delivery, not reach, likes or follower growth, so every number is one we can stand behind.
| Channel | Published | Queued | Failed |
|---|---|---|---|
| 6 | 1 | 0 | |
| Telegram | 8 | 2 | 1 |
| Bluesky | 5 | 1 | 0 |
- Comments
- Private replies
- Conversations
- Leads
- Clicks
Also in the box
Brand kit from your website
Paste your URL and Occasely proposes your tagline, tone, colors and what you sell. Nothing is saved until you approve it.
Drafts from your AI agent
Connect Claude Code, Cursor, VS Code or another MCP client. Your agent can read your channels, occasions and drafts and queue a new draft. It can't publish, schedule or spend your image allowance.
Free tools, no signup
A worldwide occasion calendar, plus caption ideas for Diwali, Black Friday, Christmas, Eid, Valentine's Day and New Year.
Straight answers
What we won't do, and what we don't do yet
Occasely will never
- Publish a post or a review reply you haven't approved.
- Ask for your Instagram, Facebook or Google password. You sign in on their screens.
- Message a customer first on Instagram. Meta doesn't allow it, and neither do we.
- Bill you extra for going over. Hit a monthly limit and that feature stops until next month, or until you upgrade.
- Show you made-up logos, ratings or customer counts. We're new; when we have numbers, they'll be real.
Not the right fit yet if you need
- Video, Reels or YouTube publishing
- WhatsApp messaging
- Reach, likes or follower analytics
- Several teammates working in one workspace
- Automated replies today (Instagram automation is in early access)
Is one of those a deal-breaker? Tell us. It's how the roadmap gets written.
The occasions engine
Never miss a selling moment
Occasely tracks the holidays, festivals and shopping days your customers care about, wherever you sell, and puts each one in front of you with time to plan it. Pick one and it drafts the campaign (on Growth and Pro), or add your own: an anniversary, a launch, a Saturday sale.
Your next customer is scrolling right now
Paste your website, pick your next occasion, and have this week's posts written before your next customer walks in. Free plan, no card.